Since The Interview‘s last minute release last Wednesday (Dec 24), Sony’s notorious comedy earned $3 million in independent theaters, which paled in comparison to the $15 million online. That’s after 750,000 illegal downloads (and residual pirate sharing) on Christmas Day.
The Seth Rogen / James Franco production cost about $75 million to produce and market.
I wonder what this means for VOD releases and movies. I wouldn’t be surprised if it became a norm for TV shows to move their finales to on demand platforms like Google Play and iTunes.
Would you pay to see an episode of your favorite show or is VOD reserved for movies?